Originally developed by NASA to support astronauts, memory foam quickly became a global favourite for its pressure relieving comfort. This high density foam responds to body heat and weight, moulding precisely to your shape. When you lie down, microscopic air cells compress and release to cradle your body, easing stress on joints, spine, and muscles. Our Advanced range of modern memory foam mattresses combine craftsmanship with breathable materials for personalised comfort across every sleep style.